Six Rules for Effective Campaigning

Master these 6 rules:

1. Don't make your issue their issue.


2. Don't get into debates.


3. Don't go down rabbit holes.


4. Don't be afraid to say, "I don't know."


5. Don't trash-talk other candidates.


6. When you make a sale, stop selling.

Inspired by this video from 2007...still applicable.
...more to come.